Collection: SHE Campaign for Breast Cancer
This collaborative initiative is the first of its kind in the MENA region, first launching in 2021 and continuing strongly until today. Throughout the month of October 2021, 15 Female creatives and advocates united to raise awareness and funds for Breast Cancer in partnership with Baheya Foundation, via the SHE: Strength, Health, Empowerment Campaign for Female Empowerment and the Early Detection of Breast Cancer.
The SHE Campaign unites 8 female campaign partners to advocate, inform, and fundraise for Baheya Foundation via the PINK POUCH, a curated bag filled with SHE-designed products that changes every year.
This campaign was initiated by Farah Abdelhamid, founder of FforFarah Contemporary Jewelry with the purpose to inform and empower women to be proactive with their bodies and health in 2021.
The nucleus of this campaign is fundraising via the PINK POUCH. This curated pouch includes the products of female-led businesses:
2021 Products: FforFarah (jewelry), Norshek (soap), Badaro (pouch), The Nook (headscarf), and Grain (notebook), Baheya (pin and pamphlet), Mother Being (20% gift voucher), and campaign stickers.
2025 Products:
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Boob Tug Hanging Earring
Regular price LE 2,500.00 EGPRegular priceUnit price / per -
Double Trouble Boob Earring
Regular price LE 2,500.00 EGPRegular priceUnit price / per -
Powerful Pair Candles
Regular price From LE 450.00 EGPRegular priceUnit price / per -
Heya Poem Scarf
Regular price LE 350.00 EGPRegular priceUnit price / per -
SHE Tufted Pillow
Regular price LE 700.00 EGPRegular priceUnit price / per -
Embroidered Lavender Pillow/Pouch
Regular price LE 350.00 EGPRegular priceUnit price / per -
SHE Blooms Flowers
Regular price LE 550.00 EGPRegular priceUnit price / per -
Mini PINK POUCH
Regular price LE 1,800.00 EGPRegular priceUnit price / per -
Full PINK POUCH
Regular price LE 3,000.00 EGPRegular priceUnit price / per -
BAHEYA Boob Necklace
Regular price From LE 1,700.00 EGPRegular priceUnit price / per -
BAHEYA Boob Bracelet
Regular price From LE 1,200.00 EGPRegular priceUnit price / per -
2021 PINK POUCH
Regular price LE 1,500.00 EGPRegular priceUnit price / per