SHE Campaign for Breast Cancer

This collaborative initiative is the first of its kind in the MENA region, first launching in 2021 and continuing strongly until today. Throughout the month of October 2021, 15 Female creatives and advocates united to raise awareness and funds for Breast Cancer in partnership with Baheya Foundation, via the SHE: Strength, Health, Empowerment Campaign for Female Empowerment and the Early Detection of Breast Cancer.  

The SHE Campaign unites 8 female campaign partners to advocate, inform, and fundraise for Baheya Foundation via the PINK POUCH, a curated bag filled with SHE-designed products that changes every year. 


This campaign was initiated by Farah Abdelhamid, founder of FforFarah Contemporary Jewelry with the purpose to inform and empower women to be proactive with their bodies and health in 2021.

The nucleus of this campaign is fundraising via the PINK POUCH. This curated pouch includes the products of female-led businesses: 

2021 Products: FforFarah (jewelry), Norshek (soap), Badaro (pouch), The Nook (headscarf), and Grain (notebook), Baheya (pin and pamphlet), Mother Being (20% gift voucher), and campaign stickers.

2025 Products: